Founder and Creative Director Tamara Davydova conceived Minimalist as an antidote to the traditional linear fashion system, steeped in the standard practices of waste and excess. Crafted from high-quality materials, the collection is driven by the concept of clothes created to maximize purpose in a woman’s wardrobe while minimizing impact on the planet.
Minimalist is anchored in timeless design, luxurious fabrics sourced from Europe and finishes that ensure a garment will retain its value for the option of resale, and the ultimate goal of recyclability. Tamara has designed the collection with a closed-loop circular future in mind.
Minimalist seeks to be part of the solution to the sustainability issue the fashion industry has awoken to without sacrificing design. All of the collection’s ingredients—from the water-preserving TENCEL™ jersey used for T-shirts to the ecological, biodegradable elastic to the non-toxic, water soluble garment bags—has been thoroughly researched and certified to best-in-class standards in conjunction with GRS, GOTS, FSC®, bluesign® and Oeko-Tex® 100.
Minimalist is produced entirely in New York City’s garment center in an effort to support local factories, as well as fair wage and working conditions for jobs that are mostly held by women.